![]() ![]() ![]() The company initially operated in Eugene, Oregon as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight's automobile. Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Phil Knight and his coach, Bill Bowerman, on January 25, 1964. See also: Nike timeline Bill Bowerman (left) conversing with Phil Knight (second from left) and two other members of the Oregon track team, 1958 Nike Factory Store in Wisconsin A Nike Store in Harajuku, Tokyo, Japan Nike Kicks Lounge in Harbour City, Hong Kong Nike ranked 89th in the 2018 Fortune 500 list of the largest United States corporations by total revenue. Previously, in 2017, the Nike brand was valued at $29.6 billion. In 2020, the brand alone was valued in excess of $32 billion, making it the most valuable brand among sports businesses. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of " Just Do It" and the Swoosh logo.Īs of 2020, it employed 76,700 people worldwide. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike also owned Bauer Hockey from 1995 to 2008, and previously owned Cole Haan, Umbro, and Hurley International. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, Nike CR7, and subsidiaries including Air Jordan and Converse. The company takes its name from Nike, the Greek goddess of victory. The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022. is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. Given that there are so many options to choose from, follow along as we break down the best Jordan 3's of all time. With countless collaborations and retros, Jordan Brand has masterfully crafted a silhouette that has been able to stand the test of time. While the Air Jordan 3 (III) was created as a basketball sneaker, it has gone on to transcend the court. ![]() The "It's Gotta Be The Shoes" ad spots with Lee served as the catalyst in catapulting the Jordan 3 into pop culture and beyond. Cameos in Spike Lee's She's Gotta Have It, opened the door to Nike collaborating with Lee on the legendary Mars Blackmon ad campaigns. MJ wasn't alone the Jordan III's ability to blend urban style with high performance changed how Nike marketed Jordan sneakers. It was the AJ 3's unique design that convinced Michael Jordan to stay with Nike. The revolutionary design of the Jordan 3 was a byproduct of Tinker's seeing Michael Jordan as more than just a basketball player, but a brand. Moving away from the aesthetics of the Air Jordan 1 and Air Jordan 2, the Air Jordan 3 introduced the “Jumpman” logo, visible Air in the heel, and elephant print detailing. It was released in 1988, during Michael Jordan's third NBA season with the Chicago Bulls. The Air Jordan 3 was the first Air Jordan signature sneaker designed by Tinker Hatfield. ![]()
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